HEAD OF SEARCH AND ACQUISITION

Your mission:

  • Define and implement the acquisition strategy on pay channels (Search / Comparators / Display / Retargeting).
  • Define the budgets allocated per channel and constantly optimize the performance of the levers according to the defined objectives.
  • Develop qualified traffic & monitor the performance of the various campaigns.
  • Realize daily, weekly, monthly reports & analysis of results to be able to propose recommendations.

 

Search:

  • Steering of SEA campaigns via Seach Ads 360 on all countries: optimization + development of campaigns according to budgets & achieving revenue & profitability objectives in collaboration.
  • Optimize campaigns via automatic auction strategies / first party data integration / audience logic.
  • Implement test on advertisements & landing pages as well as new features of search engines.
  • Realize daily, weekly, monthly reports & analysis of results to be able to propose recommendations.

 

Your profile

  • 3-5 years of experience
  • First experience of management would be a real plus
  • Fluent English
  • Excellent numeric skills and attention to detail
  • Excellent analytical, organizational, project management and time management skills
  • Ability to effectively multi-task in a deadline driven atmosphere
  • Advanced Excel skills
  • Required: knowledge & of the Search Ads 360 tool
[unex_ce_button id="content_4k47bcg8j" button_text_color="#ffffff" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="0" button_bg_color="#b60095" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#b60095" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0" button_bg_hover_color="#95177f" button_border_hover_color="#95177f" button_link="recrutement@weekendesk.fr" button_link_type="email" button_link_target="_blank" has_container="1" in_column=""]APPLY[/ce_button]